A terminal for culture
Culture moves before your dashboard does.
Quantified signals, human interpretation. The Culture Index converts cultural subjectivity into auditable measures that inform strategy, budget and operating decisions. Not a social listening tool — a market view of culture.
LIVE TRACKING, DAY 1
Currently reading the CMO lens across 18 entities in four domains. One index, three lenses — the computation never changes, only the framing.
- Entities
- 18
- Sub-indices
- 5
“Culture Index”
90-day history
2026-04-26 → 2026-06-08
“Velocity”
50.7WEIGHT 30% · TAP FOR INPUTS
First derivative of attention. z-score of 24h volume against the trailing 28-day median.
REPORTING · 2026-06-08
“Spread”
—WEIGHT 25% · TAP FOR INPUTS
Normalised Shannon entropy across community buckets. The fake-trend filter.
SOURCE SILENT · EXCLUDED FROM COMPOSITE · 2026-06-08
“Sentiment”
58.9WEIGHT 20% · TAP FOR INPUTS
Valence × intensity, with stance reported separately and never collapsed.
REPORTING · 2026-06-08
“Commerce Pull”
—WEIGHT 15% · TAP FOR INPUTS
Winsorised rank-delta composite across public rank and market feeds.
SOURCE SILENT · EXCLUDED FROM COMPOSITE · 2026-06-08
“Durability”
82.2WEIGHT 10% · TAP FOR INPUTS
Exponential decay fit over the 28-day attention series, reported as half-life.
REPORTING · 2026-06-08
“Movers”
- Skin CyclingEMERGING
Fashion & Beauty · TOPIC · HALF-LIFE 365D
75.2+1.0 - AmapianoMAINSTREAM
Music & Audio · TOPIC · HALF-LIFE 365D
59.8+11.0 - FenderMAINSTREAM
Music & Audio · BRAND · HALF-LIFE 365D
59.9+0.8 - DuolingoMAINSTREAM
Internet Native · BRAND · HALF-LIFE 365D
54.4-3.4 - SubstackMAINSTREAM
Internet Native · PLATFORM · HALF-LIFE 365D
54.7-2.2
“Signal Feed”
Publisher RSS · 2026-06-08 · lag 5m- UNMATCHEDHypebeast · 1096M AGO
‘Gachiakuta’ Season 2 Production Is Underway
- UNMATCHEDThe Verge · 1489M AGO
Microsoft confirms Copilot ‘super app’ coming this year
- UNMATCHEDEngadget · 1497M AGO
Xbox says game discs should have worked during its outage
- UNMATCHEDArs Technica · 1500M AGO
Mythos attack on 3rd-round PQC algorithm candidate puts it out of commission
- UNMATCHEDThe Verge · 1519M AGO
Mark Zuckerberg is planning a big push into personal AI agents
- UNMATCHEDHypebeast · 1519M AGO
Hypegolf and the All-New 2026 Toyota RAV4 Unveil a Capsule Collection
“The Daily Signal”
AI-SYNTHESIZEDAmapiano leads the 24-hour move at 11.0
18 of 18 tracked entities published a composite for 2026-06-08. The index reads 58.7. Largest 24h gain: Amapiano at 11.0. Largest 24h decline: Vinted at -9.5. 2 entities are classified EMERGING or BREAKING OUT. Spread and commerce pull report only where a public source covered the entity that day; where they did not, the sub-index is excluded from the composite rather than zero-filled.
Read the full briefHuman interpretation