Commerce
Attention is cheap. Conversion is the test.
Commerce pull is the sub-index that separates this from social listening. It is a winsorised rank-delta composite built from public app rank feeds, public retail and resale rank movement, publicly reported earnings-call mentions and linked-ticker moves.
“Commerce Pull”
120-DAY UNIVERSE MEAN · MARKET DATA CARRIES A 15-MINUTE DELAY
“Commercialising Now”
PLATFORM · SPREAD 90.8 · VELOCITY 84.6
BRAND · SPREAD 94 · VELOCITY 58.6
Three consecutive rising days is a classification rule, not a forecast. Rank feeds are noisy at the daily level and are winsorised at the 5th and 95th percentiles.
“Commerce Pull Ranking”
PLATFORM · SPREAD 90.8 · VELOCITY 84.6
PLATFORM · SPREAD 99.1 · VELOCITY 49.6
BRAND · SPREAD 94 · VELOCITY 58.6
TOPIC · SPREAD · VELOCITY 88
TOPIC · SPREAD · VELOCITY 62.4
TOPIC · SPREAD · VELOCITY 57.5
BRAND · SPREAD 90.6 · VELOCITY 31.7
PERSON · SPREAD · VELOCITY 87.4
TOPIC · SPREAD 88.9 · VELOCITY 80.6
TOPIC · SPREAD 91.4 · VELOCITY 65.7
BRAND · SPREAD 89.3 · VELOCITY 49.2
PERSON · SPREAD 98.9 · VELOCITY 58.6
PLATFORM · SPREAD · VELOCITY 88.3
TOPIC · SPREAD · VELOCITY 88.1
PERSON · SPREAD · VELOCITY 39.3
PLATFORM · SPREAD · VELOCITY 70.4
TOPIC · SPREAD 74.2 · VELOCITY 47
PERSON · SPREAD · VELOCITY 35.1
“Ticker overlay”
LOCKEDOverlay linked-ticker price and volume moves on the composite for any brand entity.
UNLOCKS WITH SIGNAL
SOURCE NOT CONNECTED
StockX / GOAT resale indices
Licensed resale price indices would raise the resolution of commerce pull for physical goods.
SOURCE NOT CONNECTED
Nielsen / Circana
Retail point-of-sale would replace rank proxies with unit truth data under an enterprise agreement.