The Index
One composite. Five measures. Nothing backfilled.
The composite is rebased daily on a 0–100 scale. Every number below is clickable down to its inputs, weights and source coverage. Where fewer than three sub-indices are available, no composite is published and the chart shows a gap.
“Culture Index”
90-day history
2026-04-27 → 2026-06-08
“Velocity”
51.7WEIGHT 30% · TAP FOR INPUTS
First derivative of attention. z-score of 24h volume against the trailing 28-day median.
REPORTING · 2026-06-08
“Spread”
—WEIGHT 25% · TAP FOR INPUTS
Normalised Shannon entropy across community buckets. The fake-trend filter.
SOURCE SILENT · EXCLUDED FROM COMPOSITE · 2026-06-08
“Sentiment”
57.8WEIGHT 20% · TAP FOR INPUTS
Valence × intensity, with stance reported separately and never collapsed.
REPORTING · 2026-06-08
“Commerce Pull”
—WEIGHT 15% · TAP FOR INPUTS
Winsorised rank-delta composite across public rank and market feeds.
SOURCE SILENT · EXCLUDED FROM COMPOSITE · 2026-06-08
“Durability”
81.7WEIGHT 10% · TAP FOR INPUTS
Exponential decay fit over the 28-day attention series, reported as half-life.
REPORTING · 2026-06-08
“Velocity”
120-DAY SERIES · UNIVERSE MEAN · 0–100
“Spread”
120-DAY SERIES · UNIVERSE MEAN · 0–100
“Sentiment”
120-DAY SERIES · UNIVERSE MEAN · 0–100
“Commerce Pull”
120-DAY SERIES · UNIVERSE MEAN · 0–100
“Durability”
120-DAY SERIES · UNIVERSE MEAN · 0–100
“Composite Formula”
cultureIndex = 0.30 * velocity + 0.25 * spread + 0.20 * sentimentScore + 0.15 * commercePull + 0.10 * durability
Sentiment score is ((valence + 1) / 2) × intensity, rescaled to 0–100. Stance is reported separately and never collapsed into a single positive or negative figure.
“Movers”
- Skin CyclingEMERGING
Fashion & Beauty · TOPIC · HALF-LIFE 365D
75.2+1.0 - AmapianoMAINSTREAM
Music & Audio · TOPIC · HALF-LIFE 365D
59.8+11.0 - FenderMAINSTREAM
Music & Audio · BRAND · HALF-LIFE 365D
59.9+0.8 - DuolingoMAINSTREAM
Internet Native · BRAND · HALF-LIFE 365D
54.4-3.4 - SubstackMAINSTREAM
Internet Native · PLATFORM · HALF-LIFE 365D
54.7-2.2 - Matty MathesonMAINSTREAM
Food & Beverage · PERSON · HALF-LIFE 365D
68.9+0.5 - Girl DinnerMAINSTREAM
Food & Beverage · TOPIC · HALF-LIFE 264D
48.5-7.3 - BandcampMAINSTREAM
Music & Audio · PLATFORM · HALF-LIFE 190D
52.4+6.0 - MrBeastMAINSTREAM
Internet Native · PERSON · HALF-LIFE 145D
49.1+4.5 - Quiet LuxuryEMERGING
Fashion & Beauty · TOPIC · HALF-LIFE 120D
74.1+1.0 - Miu MiuMAINSTREAM
Fashion & Beauty · BRAND · HALF-LIFE 116D
56.4-4.2 - Hyperpop RevivalMAINSTREAM
Music & Audio · TOPIC · HALF-LIFE 107D
46.8-2.1 - AI Slop BacklashMAINSTREAM
Internet Native · TOPIC · HALF-LIFE 106D
60.2+16.1 - VintedMAINSTREAM
Fashion & Beauty · PLATFORM · HALF-LIFE 95D
52.7-9.5 - TylaMAINSTREAM
Music & Audio · PERSON · HALF-LIFE 95D
54.9-2.8 - DoorDashMAINSTREAM
Food & Beverage · PLATFORM · HALF-LIFE 82D
45.6+5.7 - Alessandro MicheleMAINSTREAM
Fashion & Beauty · PERSON · HALF-LIFE 58D
47.8+1.8 - Mob Wife AestheticMAINSTREAM
Fashion & Beauty · TOPIC · HALF-LIFE 41D
56.4+8.0