The Index
One composite. Five measures. Nothing backfilled.
The composite is rebased daily on a 0–100 scale. Every number below is clickable down to its inputs, weights and source coverage. Where fewer than three sub-indices are available, no composite is published and the chart shows a gap.
“Culture Index”
90-day history
2026-06-24 → 2026-08-04
“Velocity”
58.6WEIGHT 30% · TAP FOR INPUTS
First derivative of attention. z-score of 24h volume against the trailing 28-day median.
REPORTING · 2026-08-04
“Spread”
91.0WEIGHT 25% · TAP FOR INPUTS
Normalised Shannon entropy across community buckets. The fake-trend filter.
REPORTING · 2026-08-04
“Sentiment”
54.8WEIGHT 20% · TAP FOR INPUTS
Valence × intensity, with stance reported separately and never collapsed.
REPORTING · 2026-08-04
“Commerce Pull”
52.0WEIGHT 15% · TAP FOR INPUTS
Winsorised rank-delta composite across public rank and market feeds.
REPORTING · 2026-08-04
“Durability”
91.4WEIGHT 10% · TAP FOR INPUTS
Exponential decay fit over the 28-day attention series, reported as half-life.
REPORTING · 2026-08-04
“Velocity”
120-DAY SERIES · UNIVERSE MEAN · 0–100
“Spread”
120-DAY SERIES · UNIVERSE MEAN · 0–100
“Sentiment”
120-DAY SERIES · UNIVERSE MEAN · 0–100
“Commerce Pull”
120-DAY SERIES · UNIVERSE MEAN · 0–100
“Durability”
120-DAY SERIES · UNIVERSE MEAN · 0–100
“Composite Formula”
cultureIndex = 0.30 * velocity + 0.25 * spread + 0.20 * sentimentScore + 0.15 * commercePull + 0.10 * durability
Sentiment score is ((valence + 1) / 2) × intensity, rescaled to 0–100. Stance is reported separately and never collapsed into a single positive or negative figure.
“Movers”
- VintedBREAKING OUT
Fashion & Beauty · PLATFORM · HALF-LIFE 301D
84.3+18.1 - DoorDashCOMMERCIALIZING
Food & Beverage · PLATFORM · HALF-LIFE 345D
71.1+9.2 - DuolingoMAINSTREAM
Internet Native · BRAND · HALF-LIFE 228D
65.4+21.6 - Quiet LuxuryEMERGING
Fashion & Beauty · TOPIC · HALF-LIFE 365D
86.1+7.3 - Mob Wife AestheticMAINSTREAM
Fashion & Beauty · TOPIC · HALF-LIFE 365D
64.5-7.6 - AmapianoBREAKING OUT
Music & Audio · TOPIC · HALF-LIFE 365D
83.0+2.0 - Hyperpop RevivalMAINSTREAM
Music & Audio · TOPIC · HALF-LIFE 365D
75.5-1.3 - FenderMAINSTREAM
Music & Audio · BRAND · HALF-LIFE 365D
68.8-2.4 - TylaMAINSTREAM
Music & Audio · PERSON · HALF-LIFE 365D
72.7-5.7 - BandcampEMERGING
Music & Audio · PLATFORM · HALF-LIFE 365D
76.5-1.6 - AI Slop BacklashEMERGING
Internet Native · TOPIC · HALF-LIFE 365D
76.3+15.6 - MrBeastMAINSTREAM
Internet Native · PERSON · HALF-LIFE 365D
52.4-2.1 - SubstackEMERGING
Internet Native · PLATFORM · HALF-LIFE 365D
66.2+4.0 - Skin CyclingMAINSTREAM
Fashion & Beauty · TOPIC · HALF-LIFE 352D
62.0+15.3 - Alessandro MicheleEMERGING
Fashion & Beauty · PERSON · HALF-LIFE 197D
76.6+27.8 - Girl DinnerMAINSTREAM
Food & Beverage · TOPIC · HALF-LIFE 179D
62.6-6.3 - Miu MiuMAINSTREAM
Fashion & Beauty · BRAND · HALF-LIFE 145D
62.9+3.4 - Matty MathesonMAINSTREAM
Food & Beverage · PERSON · HALF-LIFE 27D
43.5-1.5